EVENT DETAILS

Word of Mouth Marketing: Becoming a Talkable Brand

The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers. This same consumer is spending an hour a day engaging with others on social media Web sites like Twitter and Facebook. Offline and online, word of mouth is happening and the smartest brands are benefiting from these conversations by becoming more talkable. Learn as John Moore shares the do’s and don’ts of using social media and word of mouth marketing to make both your and your clients' brand more talkable.

John Moore is a marketing strategist. From 1994 through 2004, John designed and implemented marketing programs for both Starbucks Coffee and Whole Foods Market. He now operates the Brand Autopsy Marketing Practice, a consultancy helping businesses profit by marketing with passion and purpose. A long-time believer in word of mouth marketing, John is currently serving as the Word of Mouth Marketing Association’s “Chief Evangelist.” He is also the author of the well-read Brand Autopsy blog and the author of TRIBAL KNOWLEDGE, a business management book.

Luncheon Details
Date: Wednesday, March 17, 2010
Time: 11:30 a.m. – 1 p.m. 
(registration/open networking begins at 11:30 a.m., program starts at 11:45 a.m.)

Online Registrations received by 5:00 p.m. on Wednesday, March 10, 2010 pay regular price:
AWC Members: $35
Non-Members: $45
Students (Members & Non-members): $16

Registrations after 5 p.m. on March 10, 2010: Add $5
Online registration closes noon the DAY BEFORE the luncheon. Individuals must register online by noon on March 16, 2010 to guarantee a seat at the luncheon. Walk-ins will be admitted to the luncheon if space permits, and will be charged a $5 premium.

We cannot honor requests for a vegetarian meal at the door; be sure to specify your meal preference when you register.

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